$LAZYGet early access

Coming soon

Investing
should be
boring.Life shouldn't be.

A radically simple way to build long-term wealth. Set it. Forget it. Own it.

Get early access
A woman leaping off a stone jetty into the sea on a sunny day
Better things
to do.
Mon. 11:04 — portfolio untouched

The problem

Investing
got loud.

  • 01247 tickers to track.
  • 02Hot takes every hour.
  • 03Fees you can't find.
  • 04Apps that want your attention.
Friends laughing over coffee at a sunny outdoor cafe

Markets are down.
Anyway.

Somewhere along the way, building wealth turned into a full-time hobby. It was never supposed to be.

You probably
need less.

The idea

Good investors
do less.

01

Set it.

Choose an amount.

02

Forget it.

Keep investing.

03

Own it.

Build for the long run.

The product · Being built

This is
basically it.

A simple way to keep putting money to work for the long term — without turning investing into another hobby.

$LAZY

Your money

$18,421

+$328 this month

42 months lazy.
Nice.

ADD MONEY

Keep going.

HomePlanYou

Concept preview. The app is designed to look this simple — it’s still being built.

No stock picking.
No market news.
No daily decisions.

Just a plan you can stick with.

The less there is to do,
the harder it is to mess up.

Your money
is working.

Go live your life.

A woman riding her bike down a sunny street
Set it. Forget it. Own it. ✺Time > timing. ✺Stay $LAZY. ✺$LAZY money. Active life. ✺Set it. Forget it. Own it. ✺Time > timing. ✺Stay $LAZY. ✺$LAZY money. Active life. ✺Set it. Forget it. Own it. ✺Time > timing. ✺Stay $LAZY. ✺$LAZY money. Active life. ✺Set it. Forget it. Own it. ✺Time > timing. ✺Stay $LAZY. ✺$LAZY money. Active life. ✺

The idea behind $LAZY

The flex is
not touching it.

Trading platforms celebrate activity.

$LAZY is being built around something different:

Consistency.
Ownership.
Staying invested.

The longer you stick to the plan, the more $LAZY you become.

Proof of Patience

Our idea for recognising the behaviour that matters most: starting, staying consistent, and leaving long-term investments alone.

Most investing communities celebrate trades and returns. We'd rather celebrate patience.

1,847

days still $LAZY.

42

months without panic.

2,410

$LAZY points earned.

Friends laughing over a long dinner on a sunny seaside terrace

$LAZY money.
Active life.

$LAZY is for people
with better things to do.

The community we're building: people everywhere who believe long-term investing should take less attention — not more.

Don't trade. Travel.

A cream $LAZY cap on a sunny café table beside an espresso

Not just an app.

Who's building it

Coming from
decades in Fintech
& Community Building

A reader relaxing with a book on a beach towel

Colin Verhaegen

Founder

A fintech operator across payments, crypto, financial infrastructure, startups and scaleups.

Co-founder of the Entrepreneurial Business Book Club, a global community of thousands of business and self-improvement readers.

The idea behind $LAZY: financial products keep getting more powerful, but investing hasn't become meaningfully simpler for most people.

LinkedIn →

“I don’t think most people need more investing tools. I think they need easier access and less distractions to make bad decisions.”

— Colin

Same money.
More life.

Early access opens soon. Leave your email and we'll be in touch.